“Innovation must serve to give response to the challenges and opportunities that the market presents to address new segments, markets or customers in line with defined strategies to create more value in the company. Innovation is increasingly shaping the sustainable growth of enterprises. They invest in innovation because it represents the best opportunity to increase market share, reduce production costs and increase profits. Overall, for innovations to be successful, they must be the result of effective leadership, must serve specific objectives and should be implemented through the creation and management of knowledge”